In the night from Wednesday to Thursday, November 24 at 00:00 Moscow time on the website BlackFridaySALE.ru starts the fourth all-Russian online-sale “Black Friday”. One of the major retailers announced plans to sell the iPhone 5s with 32 GB of memory in less than 15 000.
Within 72 hours, residents of Russia, Kazakhstan and Belarus will be able to purchase more than 100, 000 items with discounts up to 90%. Part in Black Friday have already confirmed more than 300 online stores, including Media Markt, Ebay, “the Messenger”, Wildberries, Aliexpress, AUCHAN, Letual, Adidas, Microsoftstore, Player.ru, MTS, Euroset, “dochki-Synochki”, Philips, Oodji, INCITY, Yves Rocher, Lancome and others.
Among the most anticipated items on sale in the category “electronics” store Ebay.ru will introduce iPhone 5s with 32 GB of memory for the price of 14 867 RUB.
Also the campaign will feature the Microsoft Xbox One complete game Battlefield 1 with a discount of 26% – for 19 990 rubles. Online store Buyon.ru for sale console Microsoft Xbox One complete game the Lego Movie Videogame at a 33% discount on the price of 19 990 rubles.
Under the terms of the stock in the days of Black Friday stores offer only relevant products discounts. To protect buyers from dishonest discounts implemented a system of verification of stores: spot check promotional offers.
The first Black Friday in Russia to be held in 2013. Annually according to different analytical sources involved in the global sale receive from 100 up to 500 online stores. Total traffic to the site BlackFridaySALE.ru in different years ranged from 3 to 6.5 million. The average bill is 3 000 rubles.
TOP 5 most popular product categories include: electronics and appliances, clothing and footwear, baby products, health and beauty and home goods. In the list of most active cities, according to statistics, 2013-2015, were: Moscow, Saint-Petersburg, Yekaterinburg, Ufa, Krasnodar, Kazan and Samara.
