Reducing the cost of iPhone 5s in Russia and the fall of the ruble against the dollar and Euro has led to the fact that the official price of the smartphone in the Russian retail steel themselves lowest in the world. By reducing the price of the device sales of the iPhone 5s increased for all retailers, says RBC.
Since yesterday the iPhone 5s in Russia is 25,000 rubles. A month ago a model with 16 GB in “the Messenger” was sold for 31 000 rbl., in re: Store — approximately 33 000 rubles, MTS — 40 000 rubles. thus, for example, in late October — early November for 25 500 rubles consumers could buy in “M. Video” and “Connected” unless restored iPhone 5s with 16 GB. Now for the restored model is now asking for only 22 990 rubles.
25 000 rubles in equivalent of currency – $326. In Germany, for example, the iPhone 5s costs €505 ($550) in Brazil 2299 Brazilian reals ($567), Spain — €509 ($554), in the UK for £379 ($550), USA — $450. Thus, iPhone 5s in Russia was the cheapest in the world.
Initiated to reduce the price of the iPhone 5s in Russia was Apple itself, according to representatives of the three retailers. In the official store of the prices of all iPhone models, including iPhone 5s, remained at the same level — 36 990 rubles for iPhone 5s with 16 GB. The press service of Apple did not respond to a request of journalists.
Lower selling prices for the iPhone 5s and the release of restored models of smartphone is Apple’s attempt “to keep the share in the Russian market due to the strong suggestions in the lower price segment than the main product line”, according to analysts. One of the possible reasons of reduction of prices on a smartphone — the company’s desire to expand its “ecosystem” to younger and less wealthy audience, I believe in “Eldorado”.
Drop the price of “Apple” smartphone has already provoked a surge of consumer period. So, for example, in “Euroset” sales of the iPhone 5s grew by 36% compared with the previous week. In “Eldorado” the demand has increased 30 times.