By 2016 smartphones took 53% of the total number of mobile devices registered in the Tele2 network. IPhone 5s and iPhone 4s among the three most popular among subscribers. These data are presented in the report of the company.
Active growth in the smartphone segment in 2016 demonstrated a device supporting LTE. So, the penetration of 4G devices increased by 10%, and their share amounted to 14%. The leader among regions in the number of smartphones running on the 4G network, is Moscow, where the number of such devices increased by 11.6% and reached 34 %. In Russia as a whole, the share of smartphones in the Tele2 network made up more than half of the total number of registered devices.
The most popular smartphone in the operator’s network became branded Tele2 Mini. On the second and third places were Apple devices — iPhone 5s and iPhone 4s respectively. Followed by several models Samsung Galaxy.
In the ranking of the operating systems of leadership belongs to Android: its share increased compared to the year 2015 by 3.3% and amounted to 84 %. Second place is iOS with a share of 8%. During the year the share of Apple’s mobile platform grew by 0.9%. The third place was Windows Phone, however, she lost for the year to 1.2%, taking 4% from all operating devices.
With the increasing popularity of smartphones has also increased the amount of data traffic in the network Tele2. Average traffic per user in 2016 increased three times.