The iPad and MacBook Pro were the most popular devices during black Friday this year. To such conclusion analysts of company Adobe.
Online purchases in the “black Friday” continue to gain popularity, and on November 25 was beaten the next record. According to the study, mobile devices (smartphones and tablets) in the “black Friday” in the United States totaled $1.2 billion , 21.6% higher than a year earlier. According to experts, this is the first time exceeded the mark of one billion dollars.
However, purchases from mobile devices are still in the minority, they made up 36% of the total amount of $3.34 billion, but it is a huge jump of 33% compared to last year.
However, users of mobile devices outpaced PC owners in terms of views, with 55% of the visits. In other words, some of the users who purchase from their computers, pre-checked the order on the phone.
What Americans bought? From the point of view of technology, the cash was gadgets iPad, 13-inch MacBook Air, 4K Samsung TV, LG TV and Xbox One.
Most active in the “Black Friday” turned out to be iPhone and iPad users. According to analysts, iOS devices continue to buy more than Android. The average order value from iOS devices was $144, and Android devices – $136.
Only Adobe aggregates information from 22.6 billion visits to websites in the U.S. online stores.
