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iOS vs Android: who is better able to predict the behavior of users

Apple and Google are developing competing technologies, which allow to predict the actions of users of mobile devices, reports Rbc. On iPhone and iPad feature called Proactive, on Android – Google Now.

When developing technology companies use different methods. Portable helper Apple, which will appear in the ninth version of iOS, will offer data on the basis of the information stored on the iPhone. In turn, Google plans to use data from online services.

“This is a serious battle. The company will seek to emphasize their strengths,” — said the rich Mogullen, CEO at securosis research firm. According to a top Manager, both companies will try to use the technology for financial purposes. Apple wants to attract more customers, and Google — to build an audience for advertisers. In addition, the feature that will allow you to predict user actions should have a positive effect on the development of “smart” watches and so-called connected cars — cars, where one of the features is the integration with smartphones.

Development of technology is part of a trend for the development of “digital assistants”. At a developers conference in may, Google showed how a smartphone can alert the driver of a car rented at the airport, the need to fill it before returning. The company calculates the return based on the information in the user’s mailbox and airline data.

Google uses to generate recommendations data from email, calendar, online search, as well as information about using the apps on your phone. The company has repeatedly stated its intention to collect as much data as possible to better identify the interests of users. “Imagine an assistant who works for you an hour a day. I want my assistant worked around the clock,” said Director of product management Google Aparna Chennapragada responsible for Google Now.

Apple takes a more conservative stance, limited to only those data that are contained in the phone. iPhone will analyze information about what the application, when and for how long are the owner, and where he is and with whom. In addition, the device will have access to some of the letters to identify subscribers and create events in the calendar. Apple plans to remember the habits of users: for example, if a smartphone owner regularly listens to music during the morning workouts, the iPhone will include the appropriate playlist automatically when the user inserts into the device headphones.

Apple CEO Tim cook has repeatedly criticized companies such as Google, accusing them of trading of the user data. He stressed that the information that the iPhone and other devices corporations collect about their owners, misses the disposal of Apple. Google, in turn, denied the sale of data to third parties, explaining that the information is used only for advertising.

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