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iOS lost market share due to expectations of the iPhone X

The share of iOS decreased in some large countries in the period from August to October 2017. Analysts believe that this occurred due to waiting iPhone X, reports MacRumors.

According to research firm Kantar Worldpanel, from August to September 2017, the share of iOS decreased by 8.5% in the UK compared to the same period in 2016. This is the biggest drop. After the great Britain are the USA (-7,6%), Japan (down 6.9%), Germany (1.6 million%), France (down 0.6%), Italy (-0.5%) and Australia (-0.2 percent). Growth in China is 0.5%. Apple is actively developing the Chinese market and, it seems, is bearing fruit. At the last Internet conference in China, Tim cook said that Chinese iOS developers have earned more money than the creators of the application from any other country.

In countries where iOS is losing share, Android manufacturers strengthened their positions. For example, in the U.S., Android’s share increased by 8.2% and in the UK 10.4%.

In the same three-month period, 35.3% of users have owned an iPhone for over two years. In 2016 this figure amounted to 30.1%. Analysts suggest that the growth is due to waiting for the iPhone X.

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