The cost of electronics in retail will rise again due to the fall of the ruble. About it reports “Euroset” received in a press release.
According to the retailer in the coming weeks, producers can increase procurement prices for the gadgets that will have an impact on retail prices. This is because the devices are manufactured abroad, and the purchase takes place in dollars.
“We don’t know what will happen to the dollar in the near future, but most likely that after 2-3 months the prices will catch up with the course,” said Malis. Forecasting customer demand, the head of “Euroset” suggested that “the buyer will be gradually leave in lower price segments”. This process usually takes from four to six months.
While the retailer has no plans for a dramatic revision of prices. “However, in the near future we will likely be forced to change price lists upwards”, — stated in the message of the company.
“Last month the value of the ruble against the dollar fell by 20%, June 25%. Cross rates have an impact on the cost of the gadgets, as they are produced abroad. To have been noticeable for the buyer of the increase in the prices of gadgets, cross-rates should vary significantly. Now this happens and prerequisites for significant strengthening of the ruble is not observed. Thus, in the coming weeks, producers can increase procurement prices for the gadgets that will have an impact on retail prices”, — commented on the situation in “the Messenger”.
A similar situation was found in December 2014, when due to the fall of the ruble against the dollar and the Euro has increased the cost of equipment. It caused a stir customers in stores wanting to buy the product to enhance its value.
“In 2015, there were a few moments when the ruble began to fall significantly. In such moments, we saw an increase in customer activity in our stores. I think this week we will also see a higher number of visitors and the growing number of purchases,” added the company.