Samsung released the first ad Galaxy S7 and Galaxy S7 Edge, which starred American celebrity. In a series of promotional videos they have complained that their smartphones would not have the same features as the new South Korean vehicles: water resistance, wireless charging, high-quality photography.
The advertisement starred stars such as actors Wesley snipes and William H. Macy, rapper Lil Wayne and basketball player James harden. They all talk about their problems with phones that are not Samsung products. Each mini-story begins with the question “Why?”.
On one of the videos a woman standing at the checkout with the iPhone, asks: “Why can’t I buy this weird meat sandwich with my phone?”. In another video a man in tight pants complains that his PC does not fit in tight jeans pockets. The third plot shows the woman in the Park, which the owl snatched from the hands of the iPhone. She raises the hand with the Apple Watch and asks: “Why can’t I call with them, when I have no phone”.
Other complaints relate to the capacity of the flash drive and battery life of smartphones: “Why is my battery not enough to get me through these scary woods?”, “Why is my phone not enough memory to hold all 145 of my films?”.
At the end of the video shows Macy and Galaxy S7 Galaxy S7 Edge, calling them “c water-resistant wireless charging, better camera, increased memory and is able to pay almost everywhere”.