At WWDC in June, Apple talked about their plans for the Apple Podcasts app. The company was going to add the ability to view the statistics of listening to podcasts. Today, December 15, there was a beta version of the new features.
Historically the statistics of listening to podcasts in the Apple Podcasts is not very informative. Authors can track downloads, but it remains unclear how many listeners from the podcast, and how long they listened to him. And the information they need. One of the main supporters of the detailed statistics are the advertisers: they need to know the effectiveness of advertising in podcasts.
With today’s beta version of the creators of content for Podcasts, Apple will be able to track:
- detailed information on the number of downloads,
- the number of auditions
- the duration of the auditions.
Data will be collected only with iOS users 11 and 12.7 of iTunes on macOS. These limitations call into question the usefulness of new information for the creators of podcasts. For example, a podcast AppStories only five percent of listeners using iOS 11.
Feature became available in iTunes Connect — Apple special portal for the creators of various content. It is only available for authors podcast.
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