Three weeks after the start of sales in Russia and other countries face shortage of iPhone smartphones SE. In the Russian online Apple store, possible delivery apparatus is 2-3 weeks.
As we mentioned, the Russian fans “Apple” products have devastated the virtual shelves of Apple per day since it opened pre-orders for iPhone SE. Due to the serious influx of buyers the opportunity to order any version of the phone available on the official website of Apple was gone in a few hours after the announcement. Now the shipping SE more than two weeks. This situation is observed in the online Apple stores in other countries, including the United States and Europe.
Russia along with other countries came into the second wave of sales. Buyers in Australia, the UK, Germany, Hong Kong, Canada, China, New Zealand, Puerto Rico, USA, France, Japan and the virgin Islands had the opportunity to order the iPhone SE from 24 March and began shipping on March 31. April 5 SE iPhone went on sale in other countries, including in Russia.
At the moment the new iPhone model in short supply not only in the online store, but in most outlets USA. The next batch of 4-inch communicators will come only in the twentieth of April.
After the start of sales iPhone SE nor experts, nor the journalists didn’t predict the big buzz around the new products, because Apple has not offered anything revolutionary in the device. Apparently, Apple itself expected that smartphone sales will go very slow that was far from reality.
iPhone SE was introduced in March of this year. The unit is equipped with a 4-inch screen as the iPhone 5s and the processor and camera as the iPhone 6s. The model with 16 gigabytes of memory will cost 37 990 rubles, and the 32-Gigabyte version will cost 47 990 rubles. In Russia, as in other countries, smartphones are offered in packages color is silver, gold, “space gray” and “rose gold”.
According to “Coherent” on demand iPhone SE is influenced by several factors. In 2015, the iPhone brought the retailers 27% of revenue, including due to the presence of the brand’s devices in all price categories over 20 000 rubles. the Release extends the range iPhone is now Apple’s smartphones you can buy not only in the segments 20 000-30 000 and 40 000+ rubles, but in the category of 30,000 to 40,000 rubles, which was massively introduced only iPhone 6 16Gb “like new”.
Being featured in a segment of 30 000-40 000, iPhone SE has most of the advantages of the flagship line of Apple. As smartphones with a screen size of 4-4. 5 inch are very popular segment in Russia and occupy 32% of sales in units by the end of 2015.
