In October, Russia has sold about 92 000 of the flagship smartphone, iPhone 7 and iPhone 7 Plus. This is reported by “Vedomosti” with reference to own sources in retail.
In total for a month in our country has sold about 2.5 million smartphones, so the iPhone 7 and iPhone 7 Plus was not less than 3.5% of devices.
The most popular model among Russian buyers was the iPhone 7 with 128 GB of memory: for the month sold almost 35 000 of such models. In the category of premium smartphones (25 000 rubles) iPhone 7 and 7 Plus took 36.5% of the market. Russian retailers have noted a much higher interest in the iPhone 7 compared to last year’s iPhone 6s.
In November, Russia had sold about 44 000 iPhone 6s and iPhone 6s Plus all modifications. And in terms of units, sales of the latter were almost 46% lower than the iPhone 7 in October 2016.
However, iPhone 7 each individual modification is not the best-selling Apple smartphone in Russia. Sale iPhone 5s with 16 GB memory, appeared on the market in fall 2013, in October 2016 amounted to about 68 000 On it I had almost 20% of all sales of Apple devices in Russia (and in September – about 44%). The iPhone 5s has turned out best in terms of quality and price, according to the “Euroset”.
Based on the data of a partner of multiple retailers, the share of smartphones Apple in October was 13.6%. In the first place — still Samsung c result of 20.3%.