31 March, started selling the new 4-inch smartphone iPhone SE that was presented a week earlier at the spring launch of Apple. The novelty has attracted interest from buyers: in most major American electronics stores, the first batch of smartphones that are not bound by contract to the operator, has successfully sold out. According to estimates RBC Capital Markets, the total volume of deliveries iPhone SE in 2016 will reach 15 million units.
After the announcement of the iPhone SE, many experts made a forecast concerning the volume of sales of new Apple devices. At RBC Capital Markets predicted that by the end of the year, the company from Cupertino may sell 15 million new 4-inch smartphone. At an average selling price (Average Selling Price, ASP) iPhone SE at $450 from the company due to the new Communicator will add about $6.8 billion of revenue in 2016, which will add 23 cents to earnings per share. Now Apple delivers quarterly a total of more than 50-60 million all iPhone models.
Now the new iPhone model is not available in most outlets USA, and also in the online store. The next batch of devices will be in stores only in the twentieth of April. After the start of sales iPhone SE nor experts, nor the journalists didn’t predict the big buzz around the device, since Apple released the model in the old building. Apparently in Cupertino did not expect that smartphone sales will go very quickly.
One of the arguments in favor of buying iPhone SE is a long time compared with its predecessor. With same screen brightness and other equal conditions iPhone SE works two hours longer than the 4.7-inch iPhone 6s and iPhone 5s, which, like the SE-version has a 4-inch display with a resolution of 1136 x 640 pixels. Also it’s almost three hours longer between charges than the latest flagship smartphone Samsung Galaxy S7, equipped with a 5.1-inch display with a resolution of 2560 x 1440 pixels.