A little time has passed since the presentation of Apple, which showed really “big” in every sense of novelties, including a 12.9-inch iPad Pro with a stylus Pencil. But the right to rest on their laurels still have to earn it, and for it came from another world-famous brand of IKEA. Representatives of the Singapore representative office of the company defeated the presentation of the new “Apple” product.
On the page in Facebook IKEA has published a poster reading: “IKEA Pencil. Absolutely free”. During the day, the entry in Facebook scored over 6200 likes and more than 3100 reposts. According to a statement an Apple branded stylus will meet the expectations of users from the first minute. Unlike other manufacturers, the company sells the stylus separately from the iPad Pro, which was the subject of jokes IKEA.
Apple Pencil is designed specifically for large-size tablet and can record the position, pressure sensitivity and tilt device. Stylus pens for iPad in existence for years, but they were all created by other manufacturers (for example, FiftyThree Pencil, Adonit Jot or Adobe Ink and Slide), but the new Apple device is supposed to work much better, as created specifically for the new iPad model. To sell the new “pencil” will be priced at 99 dollars.
If we leave aside the marketing policy of Apple is the fact that the stylus shows how much Apple executives departs from previous installations of Steve jobs. Tim cook, CEO of Apple, with the iPhone 6 demonstrated that will not adhere to the principles of its predecessor, and launched the iPhone with a much larger screen than usual. In the case of the stylus jobs was neither the time nor two said “if you need a stylus, you’ve already failed”, and even on the first presentation of the iPhone noticed that “Who needs a stylus? We gotta get him out, then clean up. No one he needed.” As it turned out, needed.
Moreover, the presentation of the new Apple Pencil not you Phil Schiller, an Apple representative, but also a Microsoft representative Eric Koenigsbauer, which not only showed how the stylus interacts with Microsoft Office applications for the new iPad Pro, but also demonstrated a new set of office software, specifically designed to work on the tablet. In this presentation has not been demonstrated the working set of the applications Apple: Pages, Numbers and Keynote. It is hard to imagine such a development of events under the leadership of Steve jobs, who repeatedly stressed that the use of the human finger as the main working tool on iPhone and iPad last but not least dictated that the software for them, the company created from the ground up, focusing on the development of its predecessors, and this was one of the main features of tablets from Apple. Now, it seems that Apple has changed the attitude to the software.
