Analytical company IDC has made a forecast, which contains some bad and good news for Apple. In particular, the experts noted that 2015 was a great year for California giant fantastic from the point of view of sales volumes and average selling prices. In the future, however, the manufacturer will face difficult times.
“2015 was successful for Apple and the iPhone. Supplies last set new record – 231,5 million, which is 20.2% more than in 2014. Even more important is the fact that last year Apple was able to increase the average sales price of $663 in 2014 to $713 in 2015″, – stated in the IDC report.
But 2016 will be more difficult for Apple. Analysts predict that sales will remain at the same level or will increase, but only by 0.1%. The reason for this will be slower growth in key Apple markets. These are the USA, China and Europe. But the growth of mobile market in developing countries, mainly in India and Africa, where the greatest demand is for budget brands.
“The slowdown in emerging markets will have serious implications for Apple and the companies that manufacture Android smartphones upper price segment, as in the past five years, the main buyers of these devices were the inhabitants of these countries”, according to IDC.
However, analysts believe that in 2017 the growth of iPhone sales will resume in 2017 thanks to the expansion of Apple’s presence outside North America. It also promotes the launch of the new 4-inch iPhone SE, a 50 percent reduction of prices of iPhone 5s and a trade-in program, in which Apple takes the iPhone, even in non-working condition, as well as Android devices in exchange for a discount when buying a new iPhone.
But the growth of sales of “Apple” products will be relatively modest. IDC forecasts that aggregate annual growth in the period from 2016 to 2020 will be about 3%.