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IDC: smartphone shipments in the first quarter declined for the first time, Apple’s share fell to 15.3%

Global smartphone shipments in the first quarter of 2016 for the first time declined in annual terms, the decline amounted to 3%, the study said analysts. In January-March delivered 334,6 million devices, compared to 345 million in the same period of 2015. On consumer demand affected the slowdown of the Chinese economy and the global economy, experts say.

First place, according to IDC, holds the Samsung Electronics — the South Korean company put 81.9 million devices, which is 0.6% less than in I quarter of 2015. The market share of Samsung Electronics has declined to 24.5%.

Smartphone shipments from Apple were down 16 per cent to 51.2 million units. The market share of devices American giant computer electronics decreased from 18.3% in January-March 2015, to 15.3% this year.

In third place is Huawei, a year supply increased from 17.4 to 27.5 million units, which led to an increase in its share from 5.2% to 8.2%. Fourth place goes to Oppo. Shipments of smartphones with this brand for the year increased from 7.3 to 18.5 million units, which resulted in an increase in the proportion of Oppo from 2.2% to 5.5%.

The five largest manufacturers of smartphones closes vivo. The company during the quarter has shipped 14.3 million smartphones, which corresponds to 4.3% of the market. A year ago her counts were equal to 6.4 million and 1.9%.

In total, the first five manufacturers accounted for 57.7% of the supply. It is interesting that a year ago the top five was occupied by 52,2% of the market.

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It is worth noting that in the study by Strategy Analytics provides slightly different figures. In particular, according to the experts of this company, Samsung has set in the first quarter of 79 million units, which is 4.5% less than in I quarter of last year. The market share of Samsung Electronics has declined from 24% to 23.6%. IPhone market share has decreased from 17% in January-March 2015 to 15.2% this year.

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