Data from research firm IDC show that the share of Samsung in the global market declined to 20 percent in the third quarter, approaching the figure of 2014. Apple also reduced their share, but not so significantly – up to 12.5%.
IDC analysts summed up the results of the third quarter of 2016 in the mobile market. For the quarter it was shipped 362.9 million mobile devices, which is 1% higher than in the third quarter of last year, when the volume of supplies was equal 359,3 million.
The top five smartphone manufacturers headed by Samsung. However, the share of South Korean manufacturer for the year decreased from 23.3% to 20.0% as supplies decreased from 83,8 to 72.5 million units. No small role played in this fiasco Galaxy Note 7, which was withdrawn from sale because of the risk of spontaneous combustion.
In second place is Apple. During the year, it also reduced delivery, but not as much as Korean competitor — from 48,0 to 45.5 million units. This has led to a decline in the share of “Apple” giant from 13.4% to 12.5%.
The fall in iPhone sales analysts attributed to increased competition with Chinese manufacturers. In recent time, Huawei, Xiaomi and Oppo refuse from the production budget devices and are actively developing the premium segment of the market than jostle Apple products on the market.
Huawei decided to install in their device camera manufactured by Leica. Xiaomi introduced a new smartphone, the design of which was attended by the French designer Philippe Starck. Oppo has significantly increased the performance of their smartphones.
The IDC study shows that the three Chinese companies in the ranking increased supply of smartphones. Third place is Huawei, which managed to increase shipments from 27.3 to 33.6 million, bringing its share increased from 7.6% to 9.3%. Fourth place belongs to the company Oppo. The manufacturer has increased the supply even more — from 11.4 to 25.3 million. As a result, his share increased from 3.2% to 7.0%.
Rounding the top 5 market leaders in Vivo. The company for the year increased supply from 10.5 to 21.2 million units. This led to a share increase from 2.9% to 5.8%.