Despite the slowdown in China, Huawei maintains sales volume of smartphones and other consumer electronics, according to Dailycomm. According to the head of Huawei Consumer BG Richard Yu, in 2016 is expected to increase retail sales by 30% and to increase the volume to more than 20 billion US dollars.
In an interview with the Wall Street Journal’s top Manager said that due to slowing growth in China in the local smartphone market may start consolidation, which is beneficial Huawei. “The slowdown in our interests, as now in the market are too many competitors,” said Richard Yu
Huawei, long known as a manufacturer of telecommunications equipment, in recent years, is rapidly consolidating its position in the segment of smartphones. In its home market, in China, where, according to experts, 2015 will be shipped 425 million smartphones, the company was already ahead of Samsung.
As for the world as a whole, according to IDC, Huawei is already the third largest smartphone vendor, behind leaders Samsung and Apple. In the first half of this year, Huawei shipped 48,2 million smartphones, which is 39% higher than a year ago. For comparison, Xiaomi, another promising Chinese brand, in the same period sold 34.7 million vehicles.
To maintain growth, Huawei is trying to expand the range of high-end smartphones. “From the point of view of technology, we are able to stay ahead of the competition, but we need time to win the trust of consumers to the brand,” – said a top Manager. He also noted that the shift towards premium devices – logical for Huawei step.
“With the introduction of more expensive phones, we increase the margin, which means that the company will have more funds for investment in research and development,” he said, without specifying specific amounts.
While Richard Yu noted that the company has no plans to significantly increase spending on marketing. According to him, currently Huawei spends on promotion, less than 10% of revenue.
Top Manager said that in the next 3-5 years, Huawei intends to become the world’s largest smartphone manufacturer. By the way, a week before the announcement of the iPhone 6s, the Chinese company has presented the world’s first Mate smartphone’s display, which determines the effect of depression. By the end of the year, the company expects to sell several million of these devices.