HTC is disappointed by the sales of the new flagship smartphone One M9 and reduces the ordering components for this device. It is reported by DigiTimes citing sources in the channel suppliers.
According to the publication, the Taiwanese manufacturer reduces the purchase of components for the HTC One M9 is approximately 30%, as the demand for this phone was below expectations. The product has characteristics similar to those of the flagship models of the competitors and should not be sold worse than its predecessor – the HTC One (M8).
Negative impact on business HTC has Apple with its iPhone 6 and iPhone 6 Plus, which sold a record run of 10 million devices during the first three days of sales. Not a small role played by Chinese vendors in the face of Xiaomi, Huawei, Vivo, Oppo, Lenovo and Coolpad, specializing in the production of models of primary and secondary segment.
In these circumstances, HTC has decided to abandon a fairly common trend release small versions of flagship smartphones. So we have HTC One Mini 3 is not worth waiting. According to Jack Tong, President of HTC mission in North Asia, the company has no plans to release a mini version of the HTC One M9, because the main demand in the mobile industry is shifting towards large sized vehicles.
Amid this news, shares of HTC fell to the lowest level in the last 10 years – to 103.5 Taiwan dollar (3.4 USD).
Recall, Apple reported its financial performance last month. IPhone sales in January-March has exceeded our most optimistic expectations, exceeding 61 million units. The revenue of the Corporation increased by 27.2% from $45.6 billion to $58 billion.