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How to copy Apple, to no one guessed. A lesson from Samsung

No, Samsung has stopped copying Apple, how could someone seem. The company continues to peek the ideas in the category, but it implements them so that the few who guessed where she draws inspiration. “+” in the name of the flagship and a touch Home button with 3D Touch smartphone Galaxy S8 is not the only examples of the latter. The company copied Apple even what I expected the least.

Last year, Apple released a book “Designed by Apple in California”, which tells about the design of the company’s products. According to Director of design Jonathan Ive, it “will serve as a guide for students in all areas of design” because it illustrates not only the finished products but also the process of their development. Samsung cleverly picked up the idea and after the announcement of its new flagship smartphone Galaxy S8 released his own book about the design of “Galaxy S8 Design Book”.

The book talks about Samsung’s design philosophy of its hardware and software, as well as about the creation of the Galaxy S8. There are also published pictures from the factory of Samsung and comments artists, experts about the images that served as inspiration when developing the Galaxy S8.

“Screen Galaxy S8 occupies the entire front panel, leaving a striking silhouette that cannot be mistaken with other smartphones. From the Home button had to be abandoned, to expand the usable space and to break the boundary between the device and the real world. This also contributes to a display with an aspect ratio of 18.5:9, which produces a unique experience,” – said in the Preface to the edition.

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The only thing that Samsung decided not to repeat after the Apple – to take money from users for this reading, distribute it for free. Apple sells their book for $200 for the small format and $300 for large. Are there many wanting to buy “Galaxy S8 Design Book”, even for $100?

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