People who refuse to live by the rules and change the world, it is always of interest. What qualities allow you to be successful, to stand out from the crowd and create something truly unique? What a genius differs from the layman? For the answer to these questions and should know more about the Creator of Apple Steve Jobs.
Shortly before the release in cinemas of the film “Steve jobs” in Russia published the book of journalist Brent Slender. It’s called “Becoming Steve jobs”, it contains not only biographical facts about the founder of Apple, but also some “principles of Steve jobs”. The author has formulated 10 bright postulates.
1. Try to change the world
Business has never been for jobs just business, he believed deeply in the value of what he does. By his own admission, Steve didn’t want to be like any one known to him the entrepreneur: in the first place he was not making money, and the desire to change the world for the better. For example, the Apple he created because he wanted to give mankind new possibilities associated with personal computers.
2. To believe in their mission
Jobs believed in their exclusivity. From the outset he was inclined to behave like impresarios, convincing people to follow a goal that often he saw one, and then coordinated their efforts and pushed the process. Everything about the work, for Steve was a deeply personal matter. This passion led him to intuitive breakthroughs, which, in turn, drove the whole electronic industry.
3. Never give up
Because of some erroneous action, disrupting the business, jobs was fired from Apple but he didn’t give up and created the company NeXT, which again tried to come up with a breakthrough computer. And when this undertaking has brought a setback, jobs bought the Pixar Studio and brought her to success. Many years later he was called in the first company he created to help cope with the appeared by that time enormous challenges. Apple could not exist, but Steve managed to save her!
4. To learn from mistakes
It is widely believed that jobs was an unbearable character. Of course, he was distinguished by the intolerance, rudeness, and sometimes did not very moral behavior. However, nobody thinks that the years spent away from Apple, Steve learned how to use their strengths and took control of some dangerous traits of his character. He really changed a lot, became softer and learned to listen to other people, or is unlikely to be achieved such success.
Brent Slender says: “I can’t think of any other businessman who grew, changed and matured more than Steve.”
5. To be human
Apple’s Tim cook talks about Steve jobs: “his character was a certain softness, which gradually developed in him. This was manifested in different ways. The company employs staff who have (or their families) had problems with health. Steve used all possible opportunities to ensure that they received qualified medical help. He did it on major, not a minor note, often saying “Call me if something else would be necessary.” There were many moments in which he showed his care or just a warm feeling. Those who put at the first place purely business relations, such actions are not typical”.
6. To strive for excellence
Many reproached jobs in excessive meticulousness, but he just always tried to do things as best as possible. He loved their products and wanted them to be perfect. And it concerned not only computers. In 2000, when after long work was created the first prototype of the Apple store colleague jobs Ron Johnson dawned on me that everything had to be done differently. On the way to the store he shared his idea with Steve, and he literally roared: “do You realize what scale this change? I have no time!”. However, as soon as they arrived, Steve broke down and told the group gathered near him, “Ron thinks we made a mistake with the design of our stores. And he’s right. Now I leave and you all stay here and do what he tells you.”
7. To admit they were wrong
Jobs had the courage to admit that he was wrong, and change your mind. This is something, which is lacking in many people who have reached his level. Rarely meet leaders who are changing their instructions even when the need is great. Steve easily walked, if only it wasn’t his core values. Through the rest he could step over.
8. Don’t be afraid to look funny
Journalist Brent Slender notes the immediacy of jobs and his sense of humor. Somehow, describing the new interface, jobs said, “…so wonderful that I want to lick,” and actually leaned over the table and licked the monitor directly in front of colleagues. Slender says: “Steve joked in a most disarming way. One day I came to his interview in a silk shirt with bright red spots. When I walked into the conference room, Steve looked at me and with a smile asked: “You that, before I had to meet a firing squad?” — and laughed loudly”. Jobs ‘ widow Laureen says that a hearty laugh, he often filled when playing at home with the kids.
9. To inspire other people
One talent jobs — to inspire others: colleagues, friends, clients. Jobs himself knew that his temper and fine sense of the word — a great motivational tool. His presentations invariably tore noisy applause, and the enthusiasm of the entrepreneur many infected and stimulated to work even harder. Words Steve always gave his team the feeling that he sees them as artists and creative innovators who are changing the Universe.
10. To think about death
In a famous speech to the graduates of Stanford, jobs said that all life was guided by this principle: “When I was seventeen, I read a quote that goes something like this: “If each day you are staying, like the last, you most certainly will be right”. This thought made a deep impression on me, and during the ensuing thirty-three years, every morning, looking at myself in the mirror, I ask myself: “if today were the last day of my life, would I do what I plan?”. And if the answer was negative for several days in a row, I realized something needs to change”.