In anticipation of the beginning of sales of the new book “Designed by Apple in California” Apple design chief Jonathan Ive gave an interview devoted to the design of the portal Casabrutus. Top Manager not only spoke about his work on the products of “Apple” company, but also showed the secret design Studio where you create new iPhone and Mac.
The Cupertino-based company stands out in many aspects of their activities. One of them is the approach to design. Every Apple product is considered the standard of industrial design and unique industry solution, the device companies are different from all competitors and set trends in the market.
This week Apple announced a book called Designed by Apple in California, which covers 20 years of product design company. In an interview with Jonathan Ive spoke about the reasons to release this book. According to him, the publication demonstrates how unpredictable can be the idea, and the photos of the products allow you to look at “the incredible evolution of Apple design”.
The design team Jonathan Ive has been working together for 25 years. “Over the years we have managed to create a team and environment that, I think, increases the likelihood of good ideas and when they arise – to ignore them,” – said the chief designer of Apple.
“The Apple design Studio is a real Studio. We produce three-dimensional objects, creating a large number of prototypes,” – said Ive.
The book contains 450 photos of authorship Andrew Zuckerman. The book is available in two formats: small (259,1 x 323.9 m mm) and large (330,2 x 412,8 mm). Depending on the format of the book is worth $199 and $299 respectively.
