Google introduced the project Accelerated Mobile Pages, which was the result of a collaboration of American corporations with technology companies and 30 publications. This innovation will allow users to quickly synchronize the pages of New spapers and magazines, and the company squeezed into the race for readers with Apple, Facebook and Snapchat.
Google has made a step towards users who prefer to read news via mobile devices, according to “Kommersant”. The company introduced a new project Accelerated Mobile Pages (AMP, “Fast mobile pages”), which will allow users to download pages of Newspapers and magazines without delay, and publications not to lose readers due to a slow Internet connection.
This project is based on the programming language HTML AMP which allows you to make a web page much easier to load. Thanks to those publications that have agreed with Google on cooperation, and those that will join the project in the future, will be able to achieve the fastest possible download of their pages on mobile devices. Currently the project involves 30 publications, as well as technology companies such as Twitter, Linkedin, Pinterest and WordPress.com. It means that now links posted, for example, in Twitter, we will also open much faster. It will improve the loading speed not only texts but also videos, animations, graphics, and advertisements. The latter is an important factor both for publications and for advertisers. The fact is that numerous services that help you block ads on the Internet, causing serious financial damage to the advertising companies. In addition, in the money losing and publications that profit from the advertising placed on their sites. AMP will help to get around this block, avoiding slow loading advertisements reading the news.
In addition to the benefits for media and advertising companies, this project, by itself, should benefit primarily the Google. AMP is an opportunity for the world’s largest search engine to join in the fight for mobile news from Facebook, Apple and Snapchat. Thus, the company Steve jobs announced last month the launch of its news app and the beginning of cooperation with 50 publications. Earlier, in may, the market for mobile news broke Facebook, which agreed with a number of publishers and channels to not only publish the news content on the websites, but did it directly on the social network. Thus the company Mark Zuckerberg bypassed the problem of loading heavy pages of external sites to which the publishers were merely left links in the respective groups of the social network. And before a news app launched Snapchat is Snapchat Discover was that allowed publications to create special content for its audience.
Google, unlike its predecessors, was not to develop a new application, and decided to change the web page. This allows the company to leave its users in the browser while watching the news, which is important, given that Google itself gets profit from news announcements that appear in its search engine. And in the future, according to the report of the Corporation on the light version go and “Google news”.
