Apparently, Apple fans have shown the most lively interest in the recently presented iPhone SE.
The start of sales of iPhone SE in the countries of the first wave took place from 31 March. For the past two weeks began to understand the extent of the popularity of the new “Apple” smartphone. If Russia or the U.S. the device uses moderate demand, China’s mini flagship became a real bestseller. This writes analyst Brian white of Drexel Hamilton.
According to white, the new model is not lost among their “colleagues” in the 6th generation and had them compete not only in terms of functionality but also in terms of popularity among users. Currently on tour across China, the analyst inspected the Central Apple Store in Shenzhen. He found that the iPhone SE deliver to retail outlet every morning, and within an hour the gold model sold out consumers.
In last month’s edition of CNBC reported that China has issued more than 3.4 million pre-orders for the new 4-inch Apple smartphone. As we can see, the novelty really interested inhabitants of the celestial Empire.
Apple CEO Tim cook at the time said that the company took into account the preferences of consumers from China to create products, stressing the importance of this market for the Corporation from Cupertino. According to him, this applies including the color range of devices. In particular, the decision to add the iPhone gold color in 2013 is largely dictated by the popularity of this shade in the PRC (including Hong Kong and Macau), Singapore and Taiwan.
“Golden phone in China is a gold mine on the market. This is an important message addressed to the Chinese people. I’m surprised that the local market still has not released a gold smartphone,” wrote earlier, the head of Creative Strategies, Tim Bajarin.
Statistics show that the greatest demand in China is SE iPhone in Golden color, and the model in the color “rose gold” here takes second place.