Russian-Italian brand Caviar released exclusive iPhone, dedicated to the world hockey championship. One of the first owners of the smartphone has become the leader of the national team of Russia Alexander Ovechkin. Before the start of the playoffs of the world Cup, the legendary hockey player gave a limited iPhone 6s with the emblem of Russia as a symbol of victory.
Meeting of the representatives of the brand Caviar and Ovechkin was held at the headquarters of the red Car ahead of the first match between Russia and Germany. The hockey player noted that before an important meeting is not the last role played by mood, so a new smartphone with national symbols will bring him to victory.
“Of course, these symbols for every Russian are of great importance, it is a very Patriotic and important. Now everyone in the team feel a great responsibility, home fans driven us forward, so we will tune and try for Russia”, – said Ovechkin.
The athlete added that in the phone’s design, created personally for him, taken into account the nuances in the course of which only the real experts and professionals. For example, the player made of gold, keeps his stick right grip, like the Ovechkin. “Really really like me! Recognize myself!” – said hockey player, promising to use the smartphone and after returning to America.
Phone for Ovechkin created in a single copy and is made in combination of hardened titanium and gold. Spectacular design of the iPhone – the Alliance of gold and titanium as a symbol of victory and power, in the center of the composition – the emblem of the Russian Federation and the silhouette of the player, taken from the official emblem of the national team. A similar model exists in the iPhone 6s version and released as a limited edition of 99 copies. Its value at the time of the world Cup will amount to 159 000.
Earlier, the Caviar didn’t differ by the release of the iPhone, reflecting the Patriotic feelings of the Russians, releasing gadgets with images of Putin, Kadyrov and even Orthodox icons. In promotions, the company participated soloist Limp Bizkit’s Fred durst, Roy Johnson and Oleg Gazmanov.
