On Monday, Microsoft launched in new York on Fifth Avenue its new flagship store. It is located close to the Central Apple store in glass cube. MacDigger offers fotoservisa interiors of retail outlets, Microsoft and Apple.
The new store was the largest in Microsoft network and place for it was chosen not accidentally. Fifth Avenue is one of the most famous, respected and expensive streets in the world: it has many exclusive boutiques and branded outlets. The Microsoft store has occupied the area, which previously occupied the office of Italian fashion house Fendi.
The salon is located about five minutes walk from the flagship Apple store. This strategy is justified by the users who go to the store to look at new items from Cupertino, can easily be distracted by the Microsoft store in the computers, smartphones and Xbox consoles. Attendance can later be transformed into real sales.
Visitors to the Microsoft store can get acquainted with the latest products the Redmond Corporation. The Surface Pro 4 and transforming the Surface Book laptop, Windows operating system 10 and associated software, augmented reality glasses HoloLens, smartphones, Lumia, etc. of Course, a separate area dedicated for gaming products — Xbox One consoles and accessories for her.
The store, located on three levels, is replete with displays, which display the promotional materials. Visitors will be able to try out Microsoft products in action and to consult the cabin staff on issues of interest.
Since 2009 Microsoft has opened in the U.S., Canada and Puerto Rico and about 110 retail stores. For comparison, Apple only in the States, there are more than 250 outlets.