Ex-Microsoft employee Balaji Viswanathan explained why, in his opinion, the mobile platform Windows Phone does not have the ability to take any significant market share. He is convinced that the product software giant never had a chance against iOS and Android. In the first place, says Viswanathan, the problem lies in the already existing section of the market between Apple and Samsung.
“On the one hand, Microsoft is trying to fight the product number one Apple. The company put all their efforts into the iPhone, whereas Microsoft phones are only one of 40 destinations. For obvious reasons, for a long time they didn’t even get in the top five priority after Windows, Office, Internet services and servers. It’s not bad and not good, but these are the realities.
On the other hand, Microsoft is trying to compete with Android, backed by Google and Samsung, and all the community of open source developers. Even if Google sold Android without the participation of partners, Microsoft would have difficult to compete with its services like mail, maps and search
In other words, Windows Phone has to compete with two of the world’s best technology companies. For one phones are the number 1 priority, the other supports the open source community,” writes Balaji Viswanathan.
A similar view is held by another former Microsoft engineer Shashank Kumar, Onliner notes. He believes that the company never actively invested in Windows Phone and not promoted it. Partner software Corporation in the form of Nokia chose as a way of differentiation and “chips” heavy duty camera, releasing the Lumia 1020. However, the price of the smartphone was sky-high, and its advantage is questionable, especially over time.
“Nokia is expected to take the market due to the user base of Microsoft, but both sides have ignored the promotion of the platform,” said developer.
