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Former Apple employee has told how Tim cook made Apple’s “boring”

Soft management style of Tim cook was the main reason why 2016 has become one of the most boring in the history of Apple, I’m sure the former employee Bob barrow. Why “Apple” Corporation has become predictable, he wrote in his microblog.

The manner of management of Steve jobs was radically different from the one that prevails in the Apple under Tim Cook. The founder of the Corporation encouraged internal conflicts and competition between the leading teams. This may seem rather controversial practice, but it is so appeared the most outstanding products of the company – the iMac, iPod and iPhone. After the wheel got Tim cook, he systematically worked to exclude all conflicts within the walls of Cupertino, “the lower passions and the number of conflict situations”.

In response to analyst Horace dediu a former Apple employee has written that the internal culture at Apple current is significantly different from what it was seven years ago when Steve jobs. According to berrow profile on LinkedIn, he worked as Manager of software development Apple from 2007 to 2014. Externally, these changes are not visible, he says.

“The first thing that made Tim cook, joining for the position of head of the company, turned the Apple, which was characteristic of dynamic changes in boring operating company,” explained barrow.

While jobs boasted that Apple can easily adapt to new trends in the industry, the company now resembles a giant monster that needs years to happen any changes. That is why, says berrow, after cook fired the Vice-President of software development Scott Forstall, he sent a message to the employee with a request to stop all conflicts in the company.

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Listen to Steve Jobs himself explain the purpose of conflict. @charlesarthur

— ᴮᵒᵇ ᴮᵘʳʳᵒᵘᵍʰ (@bob_burrough) 17 Jan 2017

In an interview with Steve jobs, which he gave after his return to Apple, the businessman told about the benefits of conflict management method. Teams compete with each other, are in constant confrontation, honing their skills and thus creating the best products.

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