One of the oldest automakers Ford Motor was poached from Apple Director of marketing and communications in the retail segment Musa Tariq. In his new position he will assume the position of Vice-President and responsible for the brand development.
Musa Tariq, would assume responsibilities, including the organization of the global marketing companies, from the beginning of next week. About it reported in a press release from Ford. New employee of the company for 35 years, he graduated from the London school of Economics and political science.
“As business grows, we pay more attention and invest more funds into the development of our unique brand, which is known and loved and trusted throughout the world”, – said the head of the and President of Ford mark fields.
Prior to joining Cupertino the company in 2014, Musa Tariq was responsible for social networks and developed an online community Nike, and before that was head of digital marketing at Burberry, where he organized the first luxury brand online broadcast of the presentation of the new collection.
It is worth noting that Ford has long sought to oppose the invasion of technology companies in the automotive industry. The company repeatedly voiced their fears — they say soon the car will be just the accessory for a smartphone, and control the industry will be those who control app stores for smart car interface. That is, Apple and Google. In response, the company tried to develop its own alternative platform, which would compete with Apple CarPlay and Android Auto.
The result was the application FordPass. Ford using more than a century of experience of interaction with customers, drivers, equipped it with features that are useful for the motorist. However, not only for the motorist — the application may be downloaded by any user of the mobile device on iOS and Android.