For the first month since the start of sales in Russia has sold more than 55 000 of Samsung Galaxy smartphones and Galaxy S8 S8+. This is reported by “Vedomosti” with reference to own source in the retail sector.
Market participants confirmed that the first month of sales for the new South Korean flagship was better than for the previous model. Sales of Galaxy and Galaxy S8 S8+ during the first month exceeded sales of Galaxy S7 and S7 edge in 2016 in 2.4 times, says the Director of procurement “Euroset” Alexey Shirokov. In the “Connected” noted a growth of 2.6%, MTS — three times.
The representative of “M. Video” connects growth of sales of the new model with favorable conditions for the purchase in installments. The same view is shared by the representative of “Coherent”.
Impact on the growth of sales had and waiting for the new model after the withdrawal of smartphones Galaxy Note 7, which have not entered the Russian market, said Tikhonov. In October 2016 Samsung to halt sales of products in countries of the first wave and closed the production of smartphones Note 7 due to the spontaneous combustion of the battery.
According to the source, most of the sales — 32 000 devices — came in the compact Galaxy S8. It is noted that in may 2017 on Galaxy and Galaxy S8 S8+ contributed 2.5% of Russian smartphone sales in units. The total share of Samsung accounted for 27%. Just this month, Russia had sold 2.28 million smartphones, an annual increase was 12.5%.
In Samsung say that the Galaxy S8 expectations of users, including through promotion strategy, which focused on the main competitive advantages of the flagship.
Sales of Samsung Galaxy and Galaxy S8 S8+ started in Russia on April 28. Earlier it was reported that for the first three days the company sold in Russia, about 15-17 thousand smartphones, which roughly doubled compared with the starting sales of the Samsung Galaxy S7, the company informed.