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Experts: Apple lowers the price of AirPods and Apple Watch

According to the report Neil Chiberta of Above Avalon, Apple has set low prices for AirPods wireless headphones and smart watches Apple Watch, to attract new users. According to the analyst, this pricing strategy has been “unimaginable” ten years ago when the manufacturer was often accused of artificially high price tags on products.

Wireless headphones AirPods are in the US, $159, that “surprisingly little” in comparison with competitors:

  • Kanoa: $300;
  • Bragi Dash: $299;
  • Erato Apollo 7: $289;
  • Skybuds: $279;
  • Earin: $249;
  • Motorola VerveOnes+: $249;
  • Samsung Gear IconX: $199;
  • Bragi Headphone: $149.

The analyst believes that Apple could set the price tag on AirPods $249 or even $299. In his opinion, the company is dumping: requesting $159, it forced the competitors to cut prices. For example, earbuds from Earin are now from $199, and the Motorola VerveOnes+ are estimated at $189,99. However, the AirPods are still one of the most affordable on the market.

This policy extends to Apple Watch, think of Above Avalon. Now the first generation model you can buy at a price of $269. They are one of the most affordable models on the market smart watch, Apple Watch Series 2 for $349 also remain one of the best choices in its category:

  • Garmin Fenix 5: $599;
  • Garmin Forerunner 630: $399;
  • Michael Kors Access: $350;
  • Samsung Gear S3: $349;
  • Fossil Founder Q: $275.

According to analysts, this shows that Apple aims to capture not only the premium segment of the market, but the entire market and to attract more users. Other manufacturers will be hard to compete against such a strategy.

Of course, many other Apple products remain very expensive. The latest MacBook Pro with Touch Bar costs $2399, while the iPhone can cost more than $969. IPad Pro with 12.9-inch display is estimated at $799, and there are also the Deluxe versions of “smart” watches Apple Watch for more than $1000.

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