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Expert: Apple Pay is soon to become a popular in Russia

Payment service Apple Pay is still too early to call popular in Russia, the system has a significant number of restrictions: limited number of smartphones with contactless payment technology, partners and terminals. This opinion was expressed by the head of the expert project on technology Hi-tech Mail.ru Dmitry Ryabinin.

Last week the savings Bank with the payment system Mastercard launched in Russia, the service of contactless payments Pay Apple. From the 29th of September in Russia is also a competitor to Apple Pay — a system Samsung Pay, which partners at the initial stage were Alfa-Bank, VTB24, MTS, Raiffeisenbank, Bank “Russian Standard” and “Yandex”. Payments are also processed through Mastercard.

“In my view, both projects are purely based on image, without the prospect of significant turnover in the foreseeable future, too many limiting factors,” said Ryabinin in an interview with RIA.

The cards

New payment platforms allow for the payment of goods and services by Bank cards using smartphones. The device just next to the terminal, and confirms the transaction fingerprint, which is scanned by the button.

So, at the moment Apple Pay support iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone 7, iPhone 7 Plus, iPhone SE and the Apple Watch. Owners of iPhone 5, 5s or 5c may pay when using a “clever” hours of Apple. The Samsung payment service is supported on these devices from Samsung like Galaxy S7 and S7 edge, Galaxy S6 edge, Galaxy Note 5, as well as models of an average price segment of the Galaxy A5 (2016)/A7 (2016). In the fourth quarter, the service will become available for all owners of compatible Samsung smartphones.

Samsung unlike the competitor, in addition to NFC technology, supports proprietary technology Samsung — MST, so that the service is compatible not only with devices for NFC payment, but with the old payment terminals that accept Bank cards with contact chip or magnetic stripe.

Samsung and Apple do not charge a fee for using their services with users, issuing banks, acquiring banks and commercial enterprises.

Limited services

According to Ryabinina, the new payment system until you have the greatest success among Russians. One of the limiting factors he called a small number of partner banks. So, Samsung Pay support only six banks and Apple Pay just one Bank, that is, they are available to a very limited number of people.

In addition, because of the support MST from Samsung is a small list of devices with this option. “Apple Pay has more database devices in Russia — 4 million, including watches and tablets, but serious limitations – only support NFC (in Russia such terminals is less than 100 000)”, — said the expert, noting that the iPhone 5s, which does not have NFC, the best-selling Apple smartphone in Russia.

“The most willing to pay while prefer contactless Pay Pass. Samsung Pay and Apple Pay easy to own several cards, but given the lack of support Visa, it is premature to speak about significant growth in their popularity” — says the analyst.

As for security, the expert sees no major problems. “To intercept and decrypt the data too serious tricks. Another thing, the human factor, especially given the safe limit. Users of the service will have to be careful not to bring the smartphone to the party. To carry a purse with the maximum openness fingerprint I would not recommend that,” warned Ryabinin.

“Flaws can be, and is, as in any complex technology. But today it is no different from the cards,” said the Internet Ombudsman Dmitry Marinichev.

Where will be applied the services

In the near future the services plans to launch other Russian banks. So, the main owner and founder of Tinkoff Bank, Oleg Tinkov promised in his blog that the Bank will launch Apple Pay in a month. In Bank “Opening” reported that look forward to the launch of Apple Pay.

Of VTB-24, Alfa-Bank, Raiffeisenbank, running from late September a similar service from Samsung, declined to comment on plans to launch Apple Pay. “The past few days showed that the service (Samsung Pay – ed.) has been successfully operating and customers ‘demand”, — said representative of Alfa-Bank. Samsung previously announced that the planned number of partners will increase at least twice.

Under sanctions SMP Bank and MCB don’t plan on starting services contactless payments. However, in RNCB ready to consider such possibility in the case that a payment system “World” to join their support. “The Bank will issue only cards of the national payment system “World”, and in the case that the NPCs will decide to join the support services Apple Pay and Samsung Pay for the cards “the World”, then we can consider the possible integration”, — said the press service of the Crimean Bank.

In a press-service of the NPCs, in turn, reported on the joint with a number of banks of the Russian Federation testing of conducting contactless payment card “the World” and run on the issue of negotiations with Apple and Samsung. According to the representative of Visa, the payment system is working with banks to launch services on mobile devices.

As for retailers, the Apple Pay system is already available in major Russian retail network “Magnit”. X5 Retail Group, which manages a network “Pyaterochka”, “Perekrestok” and “Carousel”, begins to receive payments technology Apple Pay across all their stores.

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