Former top-Manager of Google Ben Barokas officially unveiled the technology “antiblockiersystem” advertising Sourcepoint, designed to help publishers not to lose money from using AdBlock. The announcement took place a week after it became known about the decision of Apple to include support for the extensions to lock the content to the new version of Safari in iOS 9.
Sourcepoint allows you to perform several options: simply bypass the ad blocker to bring the ad to the user; display a special banner for users of AdBlock and try to convince them to allow ads on this site; prompt the user to choose how many banners he wants to see on the website; to require a subscription to access the content.
As noted Siliconrus, the company is working on a variety of different subscription options that can eliminate the negative effect of a requirement to invest a certain amount in order to be able to visit the site.
According to the Creator Sourcepoint, digital media companies annually spend hundreds of thousands of dollars to advertise on their sites hit the “white lists” of blockers. “This is blackmail and extortion. It’s not against the law, but it’s not fair — publishers and journalists must be able to profit from their labors,” says Barocas.
The Creator of the technology said that the idea of creating Sourcepoint came to him while working in Google — then he talked to the publishers, who asked the company, as the owner of the most popular browser, Chrome, to solve the problem with blocking ads. Google itself has no plans to ban AdBlock, said Barocas.
Currently Sourcepoint free provides its services for “two dozen publishers of the top 100 on version ComScore”. The company offers not only antiblacklist, and Analytics tools that will help to understand exactly how readers use AdBlock.
Note that in the new operating system iOS 9 in the Safari browser you can embed advertising blockers. Blocking third-party advertising will be files in JSON format to a set of rules by which hides the content.
The founder of the Nieman Journalism Lab’s Joshua Benton criticized the innovation, because it will hit the media that make money on advertisement — blocking ads, users are deprived of media income. According to Benton, it is also a blow to Google, which is making money on contextual advertising.