European authorities have approved the deal Apple and Shazam
07.09.2018 Erika J. Wells 0 Comments
The European Commission has authorized Apple to buy the service for identifying music Shazam, reports MacRumors.
The audit of the transaction, the authorities of the European Union said that the purchase of Shazam will not adversely affect competition in the European economic area or a significant part of the region.
Data integration Shazam won’t give Apple a unique advantage in the market in which it operates. Any concerns on this matter are meaningless because the data is not unique to Shazam and Apple’s competitors still have the opportunity to access similar databases,” reads the website of the European Commission.
In the spring of 2018, the European Commission is interested in selling Shazam, because he believed that this would give Apple an unfair advantage over competitors. Then the authorities did not call the names of the companies that may suffer from it, but most likely it was on Spotify, which dominates in Europe the digital music market.
For the first time on Apple’s plans for the purchase of Shazam was made aware of several media reports in December 2017. Two days after the appearance of publications Apple has confirmed the acquisition. The transaction amount was not disclosed, but according to TechCrunch, Apple had to pay $ 401 million.
Shazam is a popular service for music recognition, which works on iPhone, iPad, Apple Watch, and Mac. Starting with iOS 8, Siri can identify music using Shazam’s database.
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