Apple sees Apple TV as a replacement for traditional television. This was at a conference CODE Media said Vice-President eddy cue. According to him, the television platform Apple to stand out among competitors, such as Netflix and Amazon, thanks to unique TV programs and interactive content.
The basis of the service will lie a musical program based on the streaming service Apple Music. “What we want to create, no one has ever done. We are trying to produce something unique by leveraging our platform,” said Kew. Original music video featuring pop stars will be available on Apple TV, Apple Watch, personal computers, iPhone and iPad.
Thus the company hopes to attract Apple customers Apple TV Music. According to q, the growth of users of the music service is the fastest in the company and has more than 20 million people.
The company sees the environment of the future of television much more interactive. Software suppliers will create TV apps that users will be able to Apple TV, iPad or iPhone to interact with content by using the remote control or the touch screen, said Kew.
Previously, Apple has hired a former top Manager Amazon Tim Tverdal for development of directions Apple TV as part of plans to improve the content of the service. According to experts, is currently the television platform Apple is lagging behind Amazon and Netflix in creating original content.
According to Finance Director of Apple Luka Maestri, Apple TV sales in the holiday period dropped. In the last quarter of December, sales of “other products” Apple, which includes, in addition to Apple TV, iPod, Apple Watch and other accessories, fell by 8%.