Producers have noted a reduction in orders from Apple to supply chips for smartphones iPhone. It is reported by Digitimes, citing industry sources.
In comparison with II quarter of 2015 this year Apple ordered a lot less chips that can be associated with a limited demand for iPhone 6s, iPhone 6s Plus, and iPhone SE. Despite the fact that the fall needs to get the iPhone 7 and iPhone 7 Plus, Apple has not yet ordered components increases.
“At the moment there is no indication that Apple plans to increase the volume of orders for microchips by the third quarter, despite the anticipated release of the new generation iPhone,” writes Digitimes.
Component manufacturers are now experiencing not the best times. Amid falling sales, not only iPhone, but also tablets, and PC manufacturers are ordering smaller volumes of components for future devices. Many manufacturers of electronics has reduced orders components, in connection with which the suppliers assume a considerable drop in profits.
Earlier, the chief analyst of KGI Securities Ming-Chi Kuo presented the report to investors in which he made projections of iPhone sales this year. In the document were presented best and worst-case scenarios for sales of the iPhone in 2016. In the first case, Apple can sell 205 million iPhone, while the second – “only” 190 million iPhones, lower than in 2014, when the iPhone has sold 193 million copies.
In the worst case scenario for the development of iPhone sales this year compared to last fall by 18.1%, and in the best case they will fall by 11.6%. For comparison, other analysts expect that in 2016 sales of the iPhone will be at the level of 210-230 million units.
Ming-Chi Kuo believes that the drop in iPhone sales this year will happen including due to the fact that the iPhone 7, the output of which is projected next fall, there will be features that are attractive to new buyers. Although total sales of smartphones may have an impact this spring launched iPhone SE.