Deutsche Bank analysts cited three reasons for the failure of the jubilee iPhone 8
11.07.2017 0 Comments
Deutsche Bank analysts don’t agree with the positive forecasts of some of their colleagues in respect to the iPhone 8. They believe that the upcoming anniversary of the flagship Apple will not be able to beat the iPhone 6 and iPhone 6 Plus in 2014, when the company managed to implement 231 million devices.
The demand for the iPhone 8 will not reach the performance of iPhone 6 and iPhone 6 Plus are the first Apple smartphones with large screens, believe in Deutsche Bank. Experts do not agree with the forecast of analysts of Wall Street who promise sales for the fiscal year at the level of 244 million smartphones. According to them the figure is significantly overstated.
At Deutsche Bank believe that the success of the iPhone 6 and iPhone 6 Plus was accompanied by two important factors: the increased diagonal screens and support for operator China Mobile, which strengthened the position of these models second in importance to the Apple market.
According to experts, most people change smartphones every 2-3 years, so many potential buyers will miss the iPhone 8. This is one of the reasons for the possible failure of the “Apple” news. Another factor that plays against the mobile – the availability of cheap Chinese Android smartphones that have flooded the market. Against “Apple” gadget can play and the higher price — according to various sources, the device will cost more than $1000.
On the other hand the iPhone 8 will be a number of important advantages that can attract new users. In particular, Apple will equip the device with a large 5.8-inch OLED display by reducing the frame around the screen. Another attractive feature of novelty – the radical new design of the phone, dressed in a glass case.
The situation with the scanner Touch ID is still not clear. In Cupertino are working on the integration of technology in display panel. If developers fail to complete the plan, there can be a delay in the release of new smartphones. While Touch ID will replace the technology of facial recognition.
The official premiere of the iPhone 8 is expected in September of this year.