“Smart” watches Apple Watch will be implemented in the amount of 6 million for the period of IV quarter of 2015. And for all of 2015 implementation of a wearable on the wrist gadget is able to reach the mark of 12 million copies. This is reported by experts FBR & Co.
Today, smart watches are successful and important but not critically important product for Apple. However, the growing popularity of the Apple Watch will increase the revenue from their sales to tens of billions of dollars a year, say financial analysts.
Reportedly, when worn on the wrist smart watch liked by the consumers. The demand for Watch looks very good, especially when compared with the consumer interest to the very first iPad. And in that and in other case we are dealing with an entirely new product category in Apple’s portfolio.
The optimism of analysts is based on the very slow start of sales of iPhone, but its extreme success in the future. For the first six months on the market Microsoft was able to implement only 1.4 million of the smartphones, but then sales have grown exponentially, making the iPhone a major Apple product. Observers believe that the Apple Watch will repeat the success of the iPhone, becoming the second most important Apple product from the point of view of revenue after smartphones, but significantly ahead of tablets and personal computers.
Meanwhile, most of the action with the Apple Watch owners of the device until the commit to check the time. A recent study showed that on average the user for smart watches spends on a gadget is about 3-5 minutes per hour, interacts with them on average 60-80 times a day. About 20% of all transactions — just check the time on the device, 17% — see notifications, and 4% use during training. It is also noted that a user on average reads one or two emails with Apple Watch in a month.
Anyway, Apple managed to once again prove its own technological and marketing power, because “Apple” novelty almost instantly defeated all other representatives of the niche for smart watches.
