A number of major American companies have decided to offer their employees a substantial discount on the purchase of Apple Watch, but for some companies and is issued a “smart” watch free. The action is part of promoting a healthy lifestyle among employees and their motivation to exercise.
A campaign to promote the Apple Watch launched American firm Aetna, specializing in health insurance. The idea of the new program is to teach employees to lead a healthy lifestyle and get enough sleep — according to chief Executive Mark Bertolini, do not have health workers deliver more.
With the Apple Watch hopes to track the health of employees, to motivate them to move more. However, workers will have to comply with certain conditions and lead a healthy lifestyle for two years. If they do not, they will have to compensate the company the full cost of “smart” hours.
At Aetna believe that in this way they can save on insurance premiums. According to Bertolini, the company has a numerical confirmation of the fact that healthier employees increase revenue of the organization. State Aetna has 50,000 people.
Aetna has decided not only to give the Apple Watch for free to their employees, but also offer a discount on Apple’s smartwatch to its customers. The proposed discount is reportedly very good, as the cost of the Apple Watch starts at $269.
Earlier plans to reduce the cost of the Apple Watch for its employees, told brands such as Vitality Group, DaVita Healthcare Partnets, Amgen and others. The employees of these pharmaceutical organizations will have the opportunity to purchase smart watches at a nominal price of $25, and employees are beginning to actively monitor their health and activity.
Apple last year offered its employees a discount on purchase of any model of Apple Watch, including the most expensive collection. So, the discount for versions of the Apple Watch and Apple Watch Sport was 50%, for model Apple Watch Edition, made of yellow gold or rose gold – $550. Take advantage of the discount can be had within three months after the launch of the device.