Russian social network “Classmates” today, 16 March, launched a mobile advertising branded apps for devices running operating system iOS and Android. The new format will allow advertisers to make messages more area and involve the user regardless of device, the report said social networks, said the company.
The ad format is cross-platform – promotional notes is available on iOS and Android, as well as in the mobile version of the site. The format will be interesting for those who can develop the group in the “Classmates” and seeks to attract new subscribers, says the development Manager of the project Semyon Boyarskiy. In the future, the company plans to bring to the cross-platform standard your entire inventory.
To try the new format offered through myTarget advertising platform, partner network which includes more than 1200 applications and mobile sites third-party developers. Clients are offered more than 250 groups targeting, including hyperlocal ads, dynamic retargeting, the income levels of users and others.
“It is now possible to conduct area cross-Dewayne advertising company with continuous control of frequency and coverage in mobile and tekstovyh the “Classmates”. Advertisers will be able to campaign, allowing the user to link immediately to a specific page inside a mobile app advertiser, for example, on the product page”, — told the Deputy Director on advertising technologies Mail.Ru Group Igor Alferov.
According to the internal data of the holding, in February mobile audience “Classmates” was more than 60% of the daily audience. While a third (33%) goes to the social network only through mobile devices.
In “Vkontakte” is also available with similar functionality. The social network has introduced a promotional publication for Android users in October 2015, and for audience iPhone — in mid-January 2016. Mobile advertising in “Vkontakte” made in the form of an interactive banner in the user’s feed.
