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CIRP: the “old” design had a negative impact on sales of the iPhone 7

Apple’s decision not to change the design of the iPhone 7 have an impact on sales, analysts said CIRP. According to the company, this led to the fact that many buyers last quarter chose the model of the previous generation.

“Despite the availability of new features in the iPhone 7, like every new flagship smartphone, the previous model accounted for almost one-third sold in the last quarter, iPhone is the highest since 2014, when Apple started to release two new devices,” the analysts said.

At the same time, CIRP has recorded an increase of the average selling price of Apple smartphones. Buyers are increasingly choosing a costly model Plus.

“Sales of the iPhone 7 and iPhone 7 Plus are about equal, which is good news for Apple, – said CIRP co-founder Mike Levin. On version Plus accounted for about 41% of total sales, the biggest proportion since the launch of the original 5.5-inch model. Buyers have demonstrated a willingness to pay for larger and more expensive model, which increased the average cost of a smartphone (ASP)”.

If you delve into the sales statistics, it turns out that most of all the unwillingness to spend money on the latest-generation iPhone showed the former owners of Android smartphones.

“In the case of the iPhone 7, we recorded very high loyalty among iPhone users and at the same time the number of defectors from Android, – said Levin. – After 3-6 months after the September release only 10% of buyers of iPhone 7 and iPhone 7 Plus they went with Android devices. Premium iPhone models bought mostly by owners of smartphones Apple. Among owners of iPhone 6s and 6s Plus a higher percentage of switchers from Android, iPhone SE also attracted many new buyers.”

Assessment CIRP distribution of sales of the iPhone 7 and 7 Plus corresponds roughly to January, according to Cowen & Co. This year the iPhone 8 Apple will offer users the best from these two smartphones, the large display in a compact form factor to the 4.7-inch model.

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