Research firm Consumer Intelligence Research Partners revealed the details of the iPhone 7, proving the approval of the Apple on a large proportion of people who clicked on new items with the Android.
According to the researchers, the iPhone 7 and iPhone 7 Plus ahead of the iPhone 6s/6s Plus for the first month, however, the new model is still inferior to the popularity of the iPhone 6/6 Plus, launched in 2014.
“the iPhone 7 and 7 Plus are somewhere in the middle between the incredibly successful iPhone 6 and iPhone 6 Plus and a relative failure of the iPhone 6s and 6s Plus, said Josh Lovitz, a partner and cofounder of CIRP. – Share iPhone 7 and 7 Plus significantly higher 71% of which were iPhone 6s and 6s Plus in 2015, but does not exceed 81%, which boasted the iPhone 6 and 6 Plus in 2014. Wildly popular iPhone 6 and 6 Plus due to the new form factor, large display, as well as the announcement of a more premium model Plus”.
As for people switching from Android, up from 12% last year to 17%. However, as noted by CIRP, the increased number of defectors from Android can not be called a huge contribution to the success of the iPhone 7.
“Two of the most successful iPhone launch in the last 3 years was caused by upgrades to the current iPhone users switching from the Android to are affected to a lesser degree, says Mike Levin, partner and cofounder of CIRP. In 2014 only 12% of new buyers of the iPhone 6 and iPhone 6 Plus have made the former owners of Android”.
In its recent earnings report, Apple highlighted the fact that in the fourth quarter of 2016 the number of users who switched from Android to iPhone, have reached a record. According to a report by CIRP, the share of the owners of such platforms as BlackBerry and Windows among new buyers of Apple’s smartphone reached 5%.
The company never shared any details about the iPhone sales, so it’s mostly statistics and records of the operators partners. Last month it became known that in the third quarter sales of the iPhone 7 and 7 Plus in the United States reached 43% of all iPhone models. Quarterly report of income for Apple from July to September indicates 45,51 7 million iPhone sold, which is less than 48 million for the same period last year.