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“Chinese Apple” failed to plan for the sale of 100 million smartphones

The Chinese company Xiaomi, which is often called “Chinese Apple” for copying the style of an American competitor, admitted that the 2015 plan in terms of sales of smartphones she failed. The vendor only sold 70 million units, though promised 100 million

Known for its inexpensive but high-quality smartphones from China, the company originally planned to sell in the past year from 80 million to 100 million devices, Xiaomi said with great confidence. However, the task was daunting, given the observed market China demand slowdown and high competition from Apple and other companies.

“At the annual conference of Xiaomi, we announced that sold more than 70 million smartphones and had improved the previous year, despite the decline observed in the market communicators of China,” Xiaomi said in a statement press release.

Despite Xiaomi overtook fail, analyst Neil Shah of Counterpoint Research notes that the company has demonstrated better dynamics than the market as a whole. Annual sales Xiaomi increased by 14.5% whereas the market average growth rates were within 12%, the expert marks.

Considering Xiaomi plans to enter the markets of the United States, Latin America and Eastern Europe, Neil Shah predicts that in 2016, Xiaomi can increase smartphone sales by another 16%.

Recently my research on the market of smartphones has published the company TrendForce. According to experts, last year the Chinese smartphone manufacturers has released about as many devices as market leaders Apple and Samsung together. Global smartphone shipments in 2015 rose by 10.3% in comparison with 2014 and reached 1,293 billion units, according to TrendForce. Brands from China shipped 539 million handsets (more than 40% of the total market), and Samsung and Apple for two — 547 million

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In the list of the largest suppliers of smartphones for 2015, seven of the ten places were taken by Chinese companies. Among them are above all located Huawei, with 8.4% market share drove Lenovo (5.4 per cent) from the third place. Lenovo has slipped to fifth position, behind Xiaomi (5.6 per cent).

It is Huawei became the first brand from China in which the production of smartphones for the year exceeded 100 million (108 million), notes Vestifinance. The success was possible due to the large investments in R&D direction, developing their own mobile processors and the accumulation of rich intellectual property that is associated with chips.

Meanwhile, Xiaomi is preparing to release a new flagship. According to preliminary data, the novelty will be presented in two modifications: Xiaomi Mi5 and Xiaomi Mi5 Plus. The device will be presented in the second half of February, after the Chinese New year celebrations (February 8).

Technical characteristics not much is known so far. The new product is tipped to the presence of a fingerprint scanner, since getting on the Internet the photos you can see the Home button. It is also expected that Xiaomi Mi5 will use the Snapdragon 820 SoC, the screen diagonal of 5.2 inches with a resolution of 1920 x 1080 pixels and support 3D Touch technology, 3 GB of RAM and 16 GB flash memory and camera resolution of 16 MP, with the system of laser focus and optical stabilization.

In the older model Xiaomi Mi5 Plus is expected to increase to 4 GB and 64 GB amounts of RAM and flash memory, respectively. Work smartphone will be running Android operating system 6.0.

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