A major British Bank Lloyds Bank launched advertising that is devoted to corporate payment system Apple. A 40-second promotional video “Love You To The Stars” will be broadcast on UK television.
At this time, payment service, launched in October last year, the partners are promoting Apple. Advertising campaign is started before the Christmas holidays. The tagline of the movie reads: “Buy the perfect gifts the easy way with the help of Lloyds Bank cards and Apple Pay”.
Apple first announced the payment system in September of last year. Then it was reported that the participants in the system Apple Pay will become the payment system MasterCard, Visa and American Express, as well as major banks of the United States. A year ago Apple Pay has begun to take in 220,000 stores across the United States. Today to pay with smartphones and smart clock Apple 1 million in American retail outlets.
At the end of October it was reported that American Express Cardmembers will be first, who this year will be able to use Apple Pay in Canada and Australia; start using the service in Spain, Singapore and Hong Kong scheduled for 2016.
“Thanks to our global coverage we can quickly offer Apple Pay to cardholders in these important countries, said Tony Prentice, Vice President, mobile products and American Express payments. – We believe that it is very important to be at the forefront in providing reliable and innovative payment solutions to holders of our cards, and are pleased to be able to meet this commitment, introducing Apple Pay”.Thus, it is possible that the Apple Pay system in the foreseeable future will get to Russia.