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“Beeline”: subscribers disclaim SMS and move to free messenger, mail and social networks

Increasingly, subscribers use messenger services, social networking and email, which are replacing traditional SMS, the report said the “Beeline”. The operator reviewed its subscriber base, with nearly 60 million numbers, to determine the most popular services of mobile communication.

In December 2015, the traffic generated when using web services, has increased 4.5 times in comparison with July of the same year. Traffic generated via social networking, rose in December to 6.3 times compared to July. In the list of social networks with the highest consumption of traffic for December included (in descending order) VK, Instagram, Odnoklassniki, Facebook, Twitter. In July, the rating was: “Vkontakte”, “Odnoklassniki”, Instagram, Facebook, Twitter.

The messengers had in December at 8.3 times more traffic than in July. Most traffic in December (in descending order) was generated while using Skype, WhatsApp, Telegram, Facebook Messenger, VK Messenger, Hangouts, ICQ. In July, the volume of consumed traffic, was leading Skype, WhatsApp, ICQ, Hangouts, Telegram, Facebook Messenger, QIP and VK Messenger.

The amount of traffic consumed as a result of using e-mail in December increased three times in comparison with July. In December the leaders on this indicator were (in descending order) and and in July and Yandex.Mail.

The most popular musical resources in December on the number of users of steel,,, The list of leaders among online cinemas entered,,,,,,

The main driver of growth of consumption of mobile services in the year 2015 mobile Internet. Consumption of voice services has also shown a slight increase, while the use of SMS has slightly decreased due to the gradual migration of subscribers in instant messengers and social networks, also referred to in the study. In 2015, the average cellular subscribers per month on average talking on a mobile phone is 2.3% more minutes, pumped 43% more data sent and 9% less SMS than in 2014.

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The total consumption of data traffic in 2015 grew 1.6 times compared to 2014. The growth of data traffic occurs mainly due to the popularization of LTE technology, 3G gives a smaller increment in volume of traffic and number of users, analysts said.

In one month, the user also consumed an average of 1.4 times more data traffic than in 2014. The consumption of mobile Internet by using mobile devices based on customer has grown with the use of mobile phones and smartphones – 1.6 times, using tablets – in 1,5 times, and with the use of modems and routers 1.2 times.

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