According to tradition, on the eve of Christmas in the US, Apple has released a holiday commercial. In a new video, the company showed iPhone X Apple Music and AirPods. 
The background music used song Palace from the new album of popular singer Sam Smith. The musician wrote about this in his Twitter: “Time spent love, wasted. I’m honored that Apple chose the Palace as the soundtrack for festive advertising. I hope you will like it”.
Real love is never a waste of time. Such an honour for @Apple to choose ‘Palace’ to soundtrack their holiday advert. I hope you enjoy watching https://t.co/H87Xak5NfU ??
— Sam Smith (@samsmithworld) November 22, 2017
In the video the girl is passionate about musical composition, is faced with random passersby on the street, and then together they begin to dance. At the end of the impromptu performance of the pair turns out to be a fantasy. AirPods wireless headphones on sale before Christmas in 2016. For a long time they were unavailable for the majority of customers, because of problems with the production. Now the deficit is over and the headphones can be purchased without delay. Probably deciding that AirPods – great gift for Christmas, Apple has decided to launch an active advertising campaign device.
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