Publishing quarterly reports, Apple usually refers to the number of sold smartphones, tablets and computers. However, the manufacturer never said the number of sold “smart” clock Apple Watch. According to CEO Tim cook, this information is “sensitive” from the point of view of competition. Your data on this occasion shared by the head of the analytical company SAP News Center Andreas Schmidt.
In the fourth quarter of the Apple Watch for the first time passed the test of pre-holiday sales. The experts have no doubt that Apple could implement in the last quarter of the year at least 5.5 million Apple Watch. At an average selling price (Average Selling Price, ASP) hours at $475 device brought Apple more than $2.6 billion, representing 3 % of all income and adds $0.11 to earnings per share.
Every million hours Apple sold brings income in the amount of $475 million and earnings per share in the range of $0.02. Thus, the share of sales of Apple Watch in total income of the company is not so great. However, the advantages are obvious: the company from Cupertino additional income is growing, to some extent, the number of smartphones sold, and is expanding the ecosystem of “Apple” products.
If the company were smaller, the contribution of Apple Watch in total revenue would look more significant. Against the background of sales of smartphones iPhone the sales effect of hours is perceived, of course, to say the least.
SAP News Center expected in 2016 fingado will be sold over 43 million Apple Watch and by the end of 2017 reporting year sales will grow to 68 million units. If the average price tag for smart watch will remain at the same level, in the next two years the Corporation will help in the implementation of gadgets $23 and $36 billion.
EMerite a recent study showed that after a brief acquaintance with the Apple Watch, people’s interest in this gadget is only growing. In General, the reaction of users to the first smart-hours of Apple is estimated as positive, even if initially the person was skeptical.