Apple within 36 hours to change the prices in the App store, according to company newsletter for developers. The American giant computer electronics intends to change the price tags on games and apps for the iPhone, iPad, iPod touch and Apple Watch in Australia, Indonesia and Sweden. The bill specifies that the rates will change upwards.
“Within 24 hours of pictures in the office App Store in Australia, Indonesia and Sweden will grow in accordance with the changed exchange rate. Existing subscriptions will not be interrupted. We have sent you this message to notify current subscribers that the next settlement period prices will increase.
Price adjustments on the App Store – a necessary procedure and is mandatory in case of increase or decrease in the exchange rate. You will see a new price matrix section in the Pricing tab in My Apps in the near future”, – stated in the message Apple.
The change in the price in the App Store is connected with fluctuation of exchange rates and local tax rates. Recently Apple changed twice the prices in the Russian app store. The new prices, the company installed in the directory App Store in late December. The bottom line for applications in the Russian branch was to be 33 and 62 of the ruble, the increase amounted to almost 100%. Second below the standard price increased from 66 to 124 roubles, the third – from 99 to 185,99 rubles.
In early January, Apple has revised the prices. Starting with the January 9 bottom bracket for iOS apps in Russia began to be 62, and 59 rubles. Second below the standard price also decreased from 119 to 123,99 rubles. Instead 185,99 RUB games and apps now cost 169 instead 242,35 – 219 rubles.
In July of this year, Apple added in Russian App Store two new categories of applications – to 15 rubles to 29 rubles. This is even below pre-crisis levels, when the minimum threshold was considered to be 33 rubles. However, this gesture on the part of Apple does not mean that the apps are being sold for 59 rubles, automatically fell. The right to set the price remains with the developers, and if they wanted to, they can offer their products at a lower cost. These pictures are saved in the App Store and currently.
In 2015, Apple has revised the cost of mobile applications in other countries. So, in several European countries, as well as in Canada and Japan prices rose, and in Iceland, on the contrary, decreased.