In the current fiscal year, Apple will be able to increase its revenue thanks to a new 4-inch iPhone, according to RBC Capital Markets analyst Amit Daryanani. According to his forecast, the release of a new smartphone model will bring the company a profit, that’s the only major she, apparently, will not.
New smartphone iPhone 5se is designed for fans of compact models. The device will be built on the basis of a powerful processor Apple A9. In comparison with the iPhone 5s the phone will be wider: new contactless payment service Apple Pay, and the function of imagery Live Photo. The screen will be curved 2.5 D glass, but function support 3D Touch, which allows the device to recognize the effect of depression, most likely will not.
According to Daryanani, throughout 2016 iPhone sales 5se will bring the company an additional $5.5 billion in profits, but it is unknown whether this refers to net profit, or in mind, there is only income. The expert believes that prior to December 31, Apple sells 10 million new 4-inch smartphone, if will release them this spring.
On the one hand, $5.5 billion of additional profit are the ultimate dream for many companies, however, given the momentum Apple, it will be about 2% of all profits received for the entire fiscal year 2016. However, 10 million sold new products will be a good start, and Apple will be able to significantly extend the reach of its mobile electronics at the expense of emerging markets, convinced of RBC Capital Markets.
According to analysts, iPhone 5se – an attempt to use a recognizable Apple design of its flagship iPhone 6s series. “In fact, we face a mini-version, the like of which for several years manufactured the majority of players (Samsung, Sony, HTC, LG and others), – said the head of the strategic communications Hi-Tech Mail.Ru Anton Spiridonov, noting that the phone will be more affordable flagship. But the low price in the case of Apple – a loose concept. iPhone 5se will be much more expensive than other compact rivals.
According to analyst Mobile Research Group Eldar Murtazin, iPhone 5se in Russia will cost at the start of 39 990 rubles. This is 5,000 less than the official price of iPhone 6 in minimum configuration. But at the official price of the iPhone 6, few sells, and most of the retailers the phone is 41 990 rubles. Thus, the gap in price between iPhone 6 and iPhone 5se can be at the start of a couple of thousand.
It is expected that the official presentation of the iPhone 5se will be held on March 15th and on sale device will be available already on 18 March.