Apple acquired the rights to the new documentary Songwriter, which tells about the life and career of singer ed Sheeran, according to Deadline.
According to Deadline, Apple paid several million dollars for world rights, but the exact figure is unknown. It is reported that Apple is planning to show the film in cinemas and on all its platforms. He was probably talking about iTunes and Apple Music.
The film was first shown in February of 2018 in Berlin. Directed by Murray Cummings — cousin Sheeran. The film tells how the singer began his career wrote his own hits and songs for other artists.
This is not the first time Apple buys exclusive rights to show films about musicians. In October 2017, Apple got permission at an exclusive film about the group Major Lazer.
The company decided to seriously address the video content in Apple Music. In iOS 11.3 was added to a separate tab where you are shown clips of performers without ads. According to the WSJ, in 2018 Apple will spend one billion dollars to create TV series and shows.
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