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Apple will send a portion of the proceeds from sales of rainbow straps for the Apple Watch in support of gays in Russia

Apple will apply part of the proceeds from the sale of the Pride version of straps for the Apple Watch in favor of organizations that protect the rights of the gay community around the world. The message on it appeared on the product page in the official online store of the company.

New “rainbow” straps for the Apple Watch went on sale in early June. The accessories are made in strict compliance with the straps, which Apple gave to its employees in the gay pride parade last year.

On Wednesday, on the page with the description of band message, according to which part of the proceeds from the sale of the product will be listed in favor of the LGBT organizations involved in activities aimed at promoting the sexual orientation. These include: GLSEN, PFLAG, Human Rights Campaign, The Trevor Project, but also influential international organization ILGA (international Association of lesbian, gay, bisexual, transgender and intersex).

ILGA carries out activities including on the territory of Russia. Last year she played grant aimed at promoting the sexual orientation, gender identity, sex characteristics among lawyers, psychologists, teachers, journalists, experts in the field of health care and the arts and culture. The organizers said that people of such professions can improve the situation of sexual minorities. The project was aimed at Russia, Armenia, Azerbaijan, Belarus, Georgia and Ukraine.

Last year in San Francisco held a parade of LGBT people, which was attended by Apple employees. The company supported the gay community, decorating the Central office of the symbolism of the movement for rights of sexual minorities, the main building of the company raised the flag of the gay movement, and all the staff have distributed a “rainbow” straps for the Apple Watch. And now everyone has the opportunity to purchase “identification” straps for the Apple Watch.

Today on the Apple website appeared nylon straps Pride Edition for the wearable gadget. They are made in exact accordance with the accessories that cupertinos issued to its employees.

Models gay collection on the straps of the Apple Watch sells for $50.

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